Start Your Own Florist Shop and Other Floral Businesses ... (ISBN 1599180278)

Very thorough:
This book gave a thorough and easy to read account of all the aspects of the floral business, at least to a newcomer. It was well-written and informative.

very basic:
There is good info. on here but I found it lacking "meat". Needed more info.

flower4:
enjoyed book was very helpful just wished for more information. Seemed a little outdated and reasources limited.

Save your money for the shop:
This book was filled with vague information about owning and operating a shop, presented almost exclusively from the author's life experience. It read more as an autobiography than as a how-to-master something book. There was little concrete information offered. Frankly, nothing in this book isn't available using simple internet searches and nothing was specific enough to start any sort of business. Having said that, for someone not trying to open a floral business, this might be a fun Saturday afternoon read into the life & times of a florist.

Very Simple:
Very simple book. Covers a lot of information, yet not in-depth...wished for more details, a bit elementary