Espacio-Identidad-Empresa/Space-Identity-Company: ... (ISBN 8425218454)

publishers sysnopsis:
The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its technical and functional characteristics. Whereas in the past the main aim was to teach and inform, now other concepts have gradually come into play like persuading, captivating and surprising the consumer: in short, communicating a brand name's values. This new situation means that projects must look for new ways to establish an affinity with the user. As a result, new meeting grounds are created and alternative project formats contrived, such as installations, staged displays, performances and even theater shows. The book includes modern-day projects for well-known trademarks like Canal+, Mercedes, Renault, Zanussi, Smart, Camper, Nike, Issey Miyake and Bang & Olufsen, which were implemented by professional designers and other creative artists, such as Zaha Hadid, La Fura dels Baus, Robert Wilson, Tara, Droog Design, Konstantin Grcic, Mariscal, Ingo Maurer and Space-Identity-Company. Ephemeral architecture and corporate events Stefano Colli, Raffaella Perrone 144 pp 24 x 22 cm Paperback english/español ISBN: 978-84-252-1845-3 Dani Freixes. Stefano Colli (Reggio Emilia, 1966) is an architect from Milan Polytechnic, lives in Barcelona, where he divides his time between his professional duties in his studio sc+a and his teaching activities at the Escuela Superior de Diseño Elisava. Raffaella Perrone (Bergamo, 1969) is an architect. She studied at the Polytechnic in Milan and the ETSA in Barcelona. In addition to her professional activity she teaches at the Escuela Superior de Diseño Elisava and is a correspondent for the Italian magazine Costruire Edizioni S.p.a.