New Ideas from Dead CEOs

This book could help you start the change from within.:
You may have read the stories of these folks before . A.P.Giannini (Bank of America), David Sarnoff ( RCA) Tom Watson Sr & Jr., Akio Morita (Sony), Sam Walton, Estee' Lauder, Ray Kroc, Mary Kay Ash, Walt Disney. Buchholz gives us fresh insights into their very different backgrounds, shaping moments, relationships and ultimate contributions. Lessons learned for me. The Open Source movement is built on a major technology sharing forum, well Sarnoff did that and more with building TV technology in the US a long time ago. We see that same sharing culture displayed by major firms today such as Herman Miller. I did not know the angst that Thomas Watson Sr put Tommy (Jr) through, nor really how crazy John Patterson of NCR , who single handedly invented professional sales in America, was yet he shaped Tom Sr into one successful salesman. Quick, easy read written by an economist who writes well and clearly. Lots to learn here. Did you hear the one from Seth Godin, " I do no consulting. If I did, I would need to think I could help my clients. No one helps you change, change comes from within.' This book could help start the change from within.

Passion, drive, talent, and luck:
An insightful collection of essays and glimpses into the lives of some of the most successful CEO's of the 20th century. Passion, drive, talent, and luck are all certainly the characteristics evident in each life story. Todd Buchholz delivers a fair mix of trivia and insights into the evolution of each company and the CEO at the helm. One recurring theme: find an un-served market segment; a niche that is sneered at by the current market. For a similar read, make sure you take a look at `Founders at Work' by Jessica Livingston.

Nothing new Here:
If you want a small history lesson on CEOs I guess this is the book for you, but for business majors, most of these lessons are pretty common knowledge.

Great Ideas:
Wow, a lot of old ideas you can use today. I really enjoyed this book and a little history also.

Any businessman seeking the keys to business success from CEO expertise will welcome:
Any businessman seeking the keys to business success from CEO expertise will welcome NEW IDEAS FROM DEAD CEOS, which examines the professional and personal lives of corporate giants who succeeded where others failed. From Estee Lauder's ideas on selling high-priced cosmetics through a new market to Kroc's lessons from Krispy Kreme, discussions of inventions, business school and real world influences, and businessman influences and innovations make for enlightening, lively business history reading perfect for both business and public libraries alike.