Sonic Branding: An Introduction

Book Description:
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

a great introduction to a broad topic:
I actually just finished the book today, and I can honestly say it's a great book. I had a fairly strong knowledge about sonic branding prior to reading the book, but I learned a lot of new things. Dan Jackson does a great job presenting (or re-presenting) concepts in new ways. The reader is exposed to a different way to think about life and the sounds around us. I would recommend this book for any composer, acoustician, marketing director, or CEO. For those that are professionals in the sonic branding industry, this book is also an insightful read into the mind of one of the industry's modern pioneers. I know I'll be revisiting the book soon as a reference for work I do with clients.