The Elephant in the Living Room: Make Television Work ...

Not perfect, but helpful:
I picked this book up already convinced that t.v. is basically the worst thing that ever happened to society, so I was skeptical to say the least. However, as the authors state, their intent is to admit that t.v. is here to stay, and for the overwhelming majority, getting totally rid of it would not be an option, and offer guidance in how to make watching it as beneficial as possible. What this amounts to, it seems, is telling readers that your children under 7 are basically confined to 'Sesame Street', 'Mister Rodger's Neighborhood', 'Blues Clues', and nature shows on Discovery channel. I found their assessment of Sesame Street a little over the top in their praise of its supposed benefits, though later on in the book they admit that merchandising has begun to compromise the integrity of the show and its imitators. The fact is, there are a number of major studies that have directly challenged the ability of shows like Sesame Street to produce real-life results in reading and mathematics, and much of the research the authors cite as supportive of the show was done or funded by the creators of the show themselves, a definite conflict of interest when funding is on the line. The research on content in terms of sexuality, violence, and materialism that is dealt with is pretty accurate. My biggest disappointment was that the authors failed to spend any real time dealing with the long term effects of visual media on learning ability at the neurological level, a subject that in and of itself makes one quite wary of significant exposure to television. There was maybe a paragraph or two, but that's all. Overall, the impression I got was that the authors have an underlying uneasiness with the whole idea of t.v., and if they thought enough of their readers would accept it, they'd recommend chucking the thing out the window. However, as stated in the beginning, they know this is impossible, so the book ends up sounding like a hesitant admission of the fact and an almost reluctant setting forth of strategies to overcome the inherent and perisistent flaws of the medium, punctuated here and there by brief offerings of lavish praise for the possibilities of t.v. to expand our horizons and foster meaningful conversation. In short, most chapters give all kinds of wonderful suggestions, but are interspersed with admissions that seem to contradict their earlier celebrations of the potential benefits of television. Personally, I would still recommend the book since I know also the futility of asking people to abandon t.v. altogether. However, I would strongly urge the reader to also get a copy of 'The Plug-In Drug" by Mary Winn, a book written about ten years ago that comes to the same basic conclusions and recommendations, but is more forthright about the downside of television and the industries it propogates. I find it significant (and revealing), that it was never cited by the authors of this book, considering that it is seen by most who have followed this subject for some time (as the authors obviously have been) as a seminal work. Critics of Winn have labeled her a Luddite, but while she does come off as somewhat hostile toward t.v., she is also realistic and manages to stay objective. It is a necessary companion to this book.

A must read for parents:
If you have a television and a child, you must read this book! Without being remotely preachy or judgmental, The Elephant in the Living Room lays out both the benefits and pitfalls of TV watching for children, and gives manageable solutions for minimizing the bad and maximizing the good. The anecdotes lay out the issues in a way that's clear and entertaining, and the advice is specific and realistic. Each chapter ends with a sort of action plan, which makes it easy to keep track of the important points and put them into practice. The book is also funny and entertaining, making it not just a painless way to get important information, but a pleasant one. There is nothing else like this out there--The Elephant in the Living Room really is a must-read for anyone raising children in today's media packed world.

How do we know what is good for your children and why?:
TV has been around for over 50 years and has become for most, an unquestioned or unexamined part of life. It just IS. Is what? Good for you? Bad for you? How do we know? We should be critically examining many facets of our culture. But how? Pediatrician and scientist Christakis and Zimmerman give us ways to decide by presenting reasoned opinion backed up by studies in a very accessible way. The concepts are mostly intuitive but not easy for many of us to act upon to benefit our children. Much of what kids watch on TV isn't good for them, nor for society. They give good guidelines for how to use the beast. Ignore this book at your grandchildren's peril.

Fact-filled and easy to read:
Finally, there is a book I can recommend to help parents make informed choices about the television viewing in their homes. This well-referenced book is a comprehensive summary of the existing research about TV viewing and youth, yet it remains an accessible read, peppered with interesting personal vignettes. Rather than telling people to throw out the tube, this book offers practical tips to help parents get the most out of what's good on TV, and strategies to mitigate its harmful effects. Reading this book I found both the evidence and the solutions needed to control the role of TV in the lives of children.

THE ELEPHANT IN THE LIVING ROOM:
I am a child and adolescent psychiatrist and a parent. I came across this important book as I was researching my own. If you care about how your kids live through their childhood and make their way forward through a world saturated with media and technology, you must read this wonderful and informative book. Many principles discussed here may be extrapolated to the Internet. Don't miss it! Eitan D. Schwarz, MD, DLFAPA, FAACAP